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Invitation
to Former ICES Members -- template
This letter was written as a template for ICES
Reps to invite former ICES members to the next local event (Day of Sharing,
demo, business meeting, etc.) Insert the necessary information (replacing the
red text), change the color of the text to black, sign your name and voilą, you
have a professional letter ready in minutes!
Get lapsed members' information from the
Membership Coordinator: gvmcmillan@aol.com.
RIGHT click on the template invitation above, choose "save
target as" from the drop-down menu, download the letter,
fill in the appropriate information, and send it out to all lapsed members from
the last 18 months, for example.
Be sure to have a genuinely warm and caring
"welcoming committee" at the door to greet all present and past
attendees. Appoint someone who is friendly, outgoing and willing to perform
this very important task. Research shows that the number one reason that folks
leave any organization is because they don't feel comfortable, involved and/or
appreciated.
Have a drawing for lapsed or non-members. Everyone
who is either a first timer, or who is NOT a current ICES member gets one
chance to win a prize. Have them put their names in a hat and win a prize (a small tool, perhaps? Something the existing members would have but a
new person might not? It could be as simple as a gadget that someone donated
because they had duplicates).
Sending the letter is good ... now TRACK whether or
not it's effective. Check off ICES members at the door. Ask for a show of
hands from first-time attendees, lapsed members and non-members. Welcome these
people warmly and publicly.
Be sure to appoint someone to "follow
up" with those non members after the event is over. Get their names and
contact information. Give 'em a call after this meeting ... and another call
later to invite them to the next event. Don't do a "hard sell" ...
just a friendly invitation to join ICES, if they're interested. Welcome them
to any event, whether or not they are ICES members.
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